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      <image:caption>Di qualunque cosa si tratti, il modo in cui racconti la tua storia online può fare la differenza.</image:caption>
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    <lastmod>2025-03-19</lastmod>
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      <image:title>ICRC - What's your name? - International Committee of the Red Cross</image:title>
      <image:caption>What’s your name?</image:caption>
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      <image:caption>Simplicity lives on small daily actions and we almost always take it for granted: simple questions have the power to connect us intimately and are able to give back dignity to those in need. AGENCY WLA CLIENT Italian Red Cross PROJECT 150th Anniversary Awareness Campaign</image:caption>
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    <lastmod>2025-03-19</lastmod>
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      <image:caption>Ex on the Beach Italia</image:caption>
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      <image:caption>Di qualunque cosa si tratti, il modo in cui racconti la tua storia online può fare la differenza.</image:caption>
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      <image:caption>A campaign for the new season of MTV’s more successful franchise: Ex on the Beach. The creative idea behind? A pop twist on the classic story of Adam and Eve: The first couple. Or were they? In this campaign, The Past Bites Back! AGENCY WLA CLIENT MTV PROJECT Ex On The Beach Campaign</image:caption>
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    <lastmod>2025-03-19</lastmod>
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      <image:caption>Padel Launch Campaign</image:caption>
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      <image:title>MACRON - Padel - SMASHING THE GAME.</image:title>
      <image:caption>Padel has a very special and unique vocabulary: a language of its own. Let’s use it as a way to speak directly to the target while gaining credibility for the worldwide launch of Macron's new Padel line. Break the Game! AGENCY WLA CLIENT Macron PROJECT Padel Line Launch</image:caption>
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    <lastmod>2025-03-19</lastmod>
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      <image:title>Alibaba.com - Launch - Alibaba.com</image:title>
      <image:caption>The House of the Made in Italy</image:caption>
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      <image:title>Alibaba.com - Launch - MAKE EXPORT HAPPEN.</image:title>
      <image:caption>As part of its global expansion, Alibaba.com lands in Italy. We created a 360° campaign to boost awareness through a message centered in the “Made in Italy” spirit. The campaign aimed to inspire and build trust among Italy’s SMEs. AGENCY WLA CLIENT Alibaba Italy PROJECT National Launch</image:caption>
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    <lastmod>2025-03-19</lastmod>
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      <image:title>GOOGLE - Online &amp; BTL communication '20/'21 - GOOGLE</image:title>
      <image:caption>Online &amp; BTL communication '20/'21</image:caption>
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      <image:title>GOOGLE - Online &amp; BTL communication '20/'21 - A LITTLE HELP AT HOME.</image:title>
      <image:caption>Starting from 2021 just right before quarantine, WLA was appointed by Google to start building the first steps on the retail channel for the Nest Family products in the Italian Market. AGENCY WLA CLIENT Google Italy PROJECT Retail Communication ‘20/’21</image:caption>
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      <image:title>GOOGLE - Online &amp; BTL communication '20/'21</image:title>
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      <image:title>GOOGLE - Online &amp; BTL communication '20/'21</image:title>
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      <image:title>GOOGLE - Online &amp; BTL communication '20/'21</image:title>
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      <image:title>GOOGLE - Online &amp; BTL communication '20/'21</image:title>
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  <url>
    <loc>https://www.luigiaiello.com/nativa-manifesto</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/b979e5cf-dc15-4e74-b5cf-7f9760c63162/Manifesto+IT.00_01_08_11.Immagine007.png</image:loc>
      <image:title>NATIVA - Manifesto - NATIVA</image:title>
      <image:caption>Manifesto</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/115675cd-1258-4e07-b696-dfd6e7333059/Manifesto+IT.00_00_32_06.Immagine012.png</image:loc>
      <image:title>NATIVA - Manifesto - EMBRACE RADICALITY.</image:title>
      <image:caption>Nativa is a regenerative design company guiding the next generation of legacy leaders through human inspiration in order to change the way we do business. For the rebranding of the agency, I curated the visual world, storyboarded and edited the video Manifesto for the company. AGENCY WLA CLIENT Nativa PROJECT Manifesto</image:caption>
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    <loc>https://www.luigiaiello.com/video-mood</loc>
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    <lastmod>2025-03-21</lastmod>
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  <url>
    <loc>https://www.luigiaiello.com/macron-byoh</loc>
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    <lastmod>2025-03-19</lastmod>
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      <image:title>MACRON - Become your Own Hero - MACRON</image:title>
      <image:caption>Become Your Own Hero</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/dc61e828-1e24-4a87-bfc2-981b5429ff71/BYOH_1200X1200_FB_6.jpeg</image:loc>
      <image:title>MACRON - Become your Own Hero - NO ONE WAS BORN A HERO.</image:title>
      <image:caption>To launch Macron’s first brand campaign ever we wanted to create a concept strong enough to tell, through 6 different stories, the common goal of every athlete regardless of their sport or level: reaching the best version of oneself through hard work, sacrifice, passion and perseverance. 6 SPORTS, 5 LANGUAGES AND A CROSS CHANNEL APPROACH. YOUR TIME IS NOW! AGENCY WLA CLIENT Macron PROJECT Global Campaign.</image:caption>
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      <image:title>MACRON - Become your Own Hero</image:title>
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      <image:title>MACRON - Become your Own Hero</image:title>
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      <image:title>MACRON - Become your Own Hero</image:title>
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      <image:title>MACRON - Become your Own Hero</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/0265449f-ccd4-40d0-8e5e-54973e928542/running.jpg</image:loc>
      <image:title>MACRON - Become your Own Hero</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/081a990a-8957-47ba-bad2-ce0839d5d418/volley.jpg</image:loc>
      <image:title>MACRON - Become your Own Hero</image:title>
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    <loc>https://www.luigiaiello.com/dazn</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/b31f95ee-febe-4caf-98af-3b219050c1f3/FINALS+-+ASSEMBLAGGIO.00_00_01_06.Immagine002.png</image:loc>
      <image:title>Dazn - Promo - Dazn</image:title>
      <image:caption>Prepaid Card Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/ca025d82-fa20-4088-bcc4-4209ea956343/DAZN_EXE_A4_ORIZ_HEY-TU_CMYK_V119%2C97_compressed.jpg</image:loc>
      <image:title>Dazn - Promo - WATCH FOOTBALL’S GREATEST SHOW.</image:title>
      <image:caption>a 360° campaign entirely dedicated to soccer and Italy’s Serie A TIM! Through the promotion of DAZN’s prepaid cards on sale in almost 300 shops throughout Italy, we wrote and produced a TV commercials, radio and in-store spots, digital materials and press releases, directly connecting the brand with all sports enthusiasts around the country. AGENCY WLA CLIENT DAZN PROJECT March Promo Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/3bfbc435-1940-42a3-9f08-cab6e0bc2120/FINALS+-+ASSEMBLAGGIO.00_00_07_01.Immagine004.png</image:loc>
      <image:title>Dazn - Promo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/56fccfc0-9242-452c-a084-e01c574efcf3/EXE_Gazzetta_Masthead_970x250px.jpg</image:loc>
      <image:title>Dazn - Promo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/868bf994-d292-42d6-be59-29f58ebdca49/FINALS+-+ASSEMBLAGGIO.00_00_02_12.Immagine003.png</image:loc>
      <image:title>Dazn - Promo</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/287b0db9-8039-4c27-bcb6-8c3ed3419006/FINALS+-+ASSEMBLAGGIO.00_00_14_12.Immagine005.png</image:loc>
      <image:title>Dazn - Promo</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/635019ee-9157-4d7f-92bf-05739c8a33db/DAZN_HEY_TU_MASTER.jpg</image:loc>
      <image:title>Dazn - Promo</image:title>
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    <loc>https://www.luigiaiello.com/icrc-anniversary-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/6f5407bf-3df5-452d-9797-64d4dc8d948d/CRI_TOOLKIT+EXE_Anna+1920x1920+Post4+Carousel.jpg</image:loc>
      <image:title>ICRC - And then, we met - Italian Red Cross</image:title>
      <image:caption>And then, we met.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/3bfe2271-97c6-4589-bf1d-744f86fd7b08/CRI_TOOLKIT+EXE+NO+LOGO_Andriy+1920x1080.png</image:loc>
      <image:title>ICRC - And then, we met - TOGETHER WE CAN.</image:title>
      <image:caption>There is a before and an after in each of the stories that we tell. A first one made of fear, despondency and a clouded future; a second one that represents a small step towards serenity. We are convinced that every time we give a hand to someone, a first step towards calmness begins. AGENCY WLA CLIENT Italian Red Cross PROJECT 151th Anniversary Awareness Campaign</image:caption>
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    <image:image>
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      <image:title>ICRC - And then, we met</image:title>
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      <image:title>ICRC - And then, we met</image:title>
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    <image:image>
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      <image:title>ICRC - And then, we met</image:title>
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      <image:title>ICRC - And then, we met</image:title>
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      <image:title>ICRC - And then, we met</image:title>
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    <image:image>
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      <image:title>ICRC - And then, we met</image:title>
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    <lastmod>2025-05-08</lastmod>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-08</lastmod>
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      <image:title>DAZN - Bet Club Launch Campaign - DAZN</image:title>
      <image:caption>Dazn Bet Club Launch Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/7a1f3c0e-0a66-4f3e-9395-c6525ee4fb48/DSC08069_1.jpg</image:loc>
      <image:title>DAZN - Bet Club Launch Campaign - JOIN THE CLUB!</image:title>
      <image:caption>We wrote and shot a series of TV commercials for DAZN Bet Club together with Eleonora Incardona, accompanied by cameos by Ciro Ferrara, Diletta Leotta, Massimo Ambrosini and Giorgia Rossi. What a way to launch a new campaign! AGENCY WLA CLIENT Dazn Italy PROJECT Dazn Bet Club Launch</image:caption>
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      <image:title>DAZN - Bet Club Launch Campaign</image:title>
    </image:image>
    <image:image>
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      <image:title>DAZN - Bet Club Launch Campaign</image:title>
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    <image:image>
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      <image:title>DAZN - Bet Club Launch Campaign</image:title>
    </image:image>
    <image:image>
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      <image:title>DAZN - Bet Club Launch Campaign</image:title>
    </image:image>
    <image:image>
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      <image:title>DAZN - Bet Club Launch Campaign</image:title>
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    <image:image>
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      <image:title>DAZN - Bet Club Launch Campaign</image:title>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-19</lastmod>
    <image:image>
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      <image:title>Fondazione Veronesi - No excuses! - Fondazione Veronesi</image:title>
      <image:caption>No excuses!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/9d7a1fc1-e42d-407d-9181-31379a855ccc/REFERENCE_MASTER_Veronesi_Stampa_A.jpg</image:loc>
      <image:title>Fondazione Veronesi - No excuses! - MAKE PREVENTION A PRIORITY.</image:title>
      <image:caption>Together with Fondazione Veronesi, we created a campaign that cuts straight to the point: prevention is a priority, and there’s nothing more important than taking care of yourself. The creative concept uses a light and unconventional tone, turning the most unlikely excuses into a reminder not to delay your health check-ups. A multichannel campaign airing on TV, digital, print, and social media, designed to reach everyone—even those with a ready-made excuse! AGENCY WLA CLIENT Fondazione Veronesi PROJECT Pink October Campaign</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fondazione Veronesi - No excuses!</image:title>
    </image:image>
    <image:image>
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      <image:title>Fondazione Veronesi - No excuses!</image:title>
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  <url>
    <loc>https://www.luigiaiello.com/oakley-lny24</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/bd9aa168-4cfb-433c-bcd2-3309381f5c8b/Oakley_CNY-Brand_Keyart_16X9_SimplifiedChinese.jpg</image:loc>
      <image:title>Oakley - Lunar New Year 2024 - Oakley</image:title>
      <image:caption>Lunar New Year 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/563eddaa-bf68-48b5-902e-e412775bd0fe/Oakley_CNY-Brand_Keyart_1X1_EN.jpg</image:loc>
      <image:title>Oakley - Lunar New Year 2024 - BRING THE FIRE.</image:title>
      <image:caption>2024 is the Year of the Dragon.  Curious and extremely creative, the wooden dragon in the Chinese zodiac represents those who want to try doing things differently. This first collection of the year celebrates the rich Chinese tradition representing the main characteristics of the dragon. Drawing inspiration from the style of graphic novels as a tool for storytelling, Lunar New Year 2024 allowed us to connect with the magic of Chinese culture and the imagery of symbolism associated with zodiac signs. A real and bold 360-degree campaign; the result of an in-depth study of traditions to create something unique and culturally relevant. AGENCY WLA CLIENT Oakley PROJECT Lunar New Year 2024</image:caption>
    </image:image>
    <image:image>
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      <image:title>Oakley - Lunar New Year 2024</image:title>
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      <image:title>Oakley - Lunar New Year 2024</image:title>
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    <image:image>
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      <image:title>Oakley - Lunar New Year 2024</image:title>
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    <image:image>
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      <image:title>Oakley - Lunar New Year 2024</image:title>
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      <image:title>Oakley - Lunar New Year 2024</image:title>
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      <image:title>Oakley - Lunar New Year 2024</image:title>
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    <loc>https://www.luigiaiello.com/bitburger-sharenpair</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-20</lastmod>
    <image:image>
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      <image:title>Bitburger - Share &amp; Pair - BITBURGER</image:title>
      <image:caption>Share &amp; Pair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62c01919454f240fbd10e5d2/f31e8aac-76dc-458e-980c-fb255b04b559/BIT_ChioscoPerMatteo_v8.mp4.01_01_32_24.Immagine038.png</image:loc>
      <image:title>Bitburger - Share &amp; Pair - THE RIGHT BEER, THE PERFECT COMPANY.</image:title>
      <image:caption>A miniseries with fresh and delicious content. Hope on on a flavor-filled journey with Giuliano Genoni, beer sommelier world champion Our superhost takes us through the most renowned restaurants in three Italian cities, discovering the uniqueness of local dishes and finding the way they perfectly pair with Bitburger. Through a casual conversation with the restaurant owners, our host will explore the main menu, and dive into the most special flavors. All topped off with a final toast featuring the delicious Premium Pils. Conviviality, sharing, food, and the authentic taste of Bitburger, all in 6 bite-sized videos to watch and savor. YOUR TIME IS NOW! AGENCY WLA CLIENT Bitburger PROJECT Share&amp;Pair Video Series</image:caption>
    </image:image>
    <image:image>
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      <image:title>Bitburger - Share &amp; Pair</image:title>
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      <image:title>Bitburger - Share &amp; Pair</image:title>
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      <image:title>Bitburger - Share &amp; Pair</image:title>
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      <image:title>Bitburger - Share &amp; Pair</image:title>
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      <image:title>Bitburger - Share &amp; Pair</image:title>
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    <image:image>
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      <image:title>Bitburger - Share &amp; Pair</image:title>
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  <url>
    <loc>https://www.luigiaiello.com/oakley-lny24-1</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-20</lastmod>
    <image:image>
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      <image:title>Telethon - The perfect gift - Telethon</image:title>
      <image:caption>The Perfect Gift</image:caption>
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      <image:title>Telethon - The perfect gift - BEAUTIFUL, SWEET, AND MEANINGFUL.</image:title>
      <image:caption>Every year, during the Christmas season, the Telethon Foundation launches a campaign to raise awareness on rare genetic diseases, selling different charity products in major Italian squares. To build excitement around the new precious gift boxes, we created a 360° communication campaign centered on the concept “The perfect gift doesn’t exist,” giving Christmas back its authentic meaning and value: solidarity. This powerful message, delivered through posters, print, FOOH, social media, and video, strategically and swiftly reached the target audience, sparking a collective, emotional, and engaging action, and reminding everyone that the most thoughtful choices are always the best ones. AGENCY WLA CLIENT Fondazione Telethon PROJECT The Perfect Gift</image:caption>
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